| Title | The Worm |
| Agency | TBWA\ Helsinki |
| Campaign | The Worm |
| Advertiser | Nokian Tyres |
| Brand | Nokian |
| Posted | December 1999 |
| Product | Tyres |
| Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
| Story | A worm is creeping along a road. A car approaches at high speed. As the music intensifies the little creature panics and moves as fast as he can. Unfortunately, despite all his efforts he is still run over by the car. Miraculously he survives because of the grooves of the tires. Nokian Tires Rain Grooves save lives. |
| Media Type | Television |
| Length | |
| Market | Finland |
| Copywriter | Kari Eilola |
| Art Director | Anu Igoni |
| Agency Producer | Mika Sarimo |
| Director | Jappe Päivinen |
| Director of Photography (DOP) | Kjell Lagerroos |
| Production Company | Woodpecker Film Oy |
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