Cathy Jenkins
Agency Producer at McKinney
Durham, United States
TitleStarbucks / Dell / Microsoft
Campaign Visionary - Nasdaq
Advertiser NASDAQ
Date of First Broadcast/Publication
Business Sector Banking, Finance, Law & Insurance
Tagline Visionaries. Listed on Nasdaq.
Philosophy Link the vision and strength of prominent NASDAQ-listed CEOs to the NASDAQ brand.

Results: The campaign drove a significant shift in perceptions against every measure, and against core brand attributes. NASDAQ dramatically surpassed NYSE for the first time in history. This was the first time NASDAQ advertising elevated their own brand without also improving perceptions of the NYSE. Collectively this translated into a +30% increase in the number of investors who strongly agreed that they felt comfortable investing in NASDAQ.
Problem In 2002 when this campaign launched, America had been attacked by terrorists, the economy had plummeted, trust in corporate leadership had been shattered and the markets were in disarray. The challenge: rebuild investors' belief in NASDAQ.
Media Type Television
Market Canada, United States
Executive Creative Director
Art Director
Agency Producer
Production Company
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity

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