| Title | Super/Natural |
| Agency | McKinney |
| Campaign | Super/Natural |
| Advertiser | Mizuno |
| Brand | Mizuno USA |
| Date of First Broadcast/Publication | 2013 / 10 |
| Product | Wave Prophecy 3 |
| Business Sector | Sneakers / Athletic Footwear |
| Story | Mizuno's most advanced running shoe experience ever, the Wave Prophecy 3, makes runners feel like they are being propelled by a force greater than themselves. This "Super/Natural" experience is possible because of their Wave Technology. Three teaser spots helped set the stage for the release of a short film, “SuperNatural Mix,” to fully unveil the shoe. Directed by Michael Lawrence, they are beautifully crafted to celebrate the endless quest for a "brilliant" or "mezamashii" run. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Jonathan Cude |
| Copywriter | Roger Fish |
| Art Director | Will Dean |
| Creative Technologist | Josh Souter |
| Producer | Regina Brizzolara |
| Production Company | Paradoxal |
| Director | Michael Lawrence |
| Editor | Nick Adcock |
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