Vicki Holgate

Vicki Holgate

Head of Strategy at FCB Inferno
London, United Kingdom

About me

Investing in communications is a risk, just like any other investment. However, to play safe & take no risks with it is the riskiest thing of all. That is likely to lead to dull communications & the lowest return on investment. I believe the role of planning is to help maximise the return on investment for clients by helping them take bolder, yet highly calculated risks. By understanding the neuroscience of how people make decisions & how they are likely to respond to communications, we can push the creative work further and be as sure as anyone can be that we are going to get the response we want...and the return on investment that the business requires.


Head of Strategy
London, United Kingdom
January 2012 - Present (8 years 6 months)
Senior Strategic Planner
Bates Communications
1995 - 1999 (4 years)
Strategic Planner
London, United Kingdom
1992 - 1995 (3 years)
Account Executive
JWT London
1991 - 1992 (1 year)


Behavioural Economics

2014 (1 year)
Dan Ariely: A Beginner's Guide to Irrational Behaviour

Sports & Society

2013 (1 year)
Sports play a giant role in contemporary society worldwide. 'Sports & Society' explores the larger questions of money, politics, race, sex, culture, and commercialization that surround sports everywhere.

Master of Arts (MA), Social & Political Sciences

1988 - 1991 (3 years)
Sociology, politics & social psychology.

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