Luca Di Carlo
Copywriter at Publicis Italy
Milan, Italy
Campaign Trailer - Parmalat
Advertiser Parmalat
Brand Parmalat
Product Low Fat Milk
Business Sector Milk & Milk Based
Story A boy coming out of a trailer greets his parents relatives and friends who are inside. The boy while drinking a glass of Parmalt milk arranges with friends how to spend the evening. Little by little we see that the trailer is overcrowded. The boy is cycling away from the inside of the trailer the people scream at him to close the door
Media Type Television
Creative Director
Creative Director
Art Director

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