Title | Hollywood |
Agency | DDB Berlin |
Campaign | Hollywood |
Advertiser | Volkswagen |
Brand | Volkswagen |
Posted | March 2001 |
Product | New Passat |
Business Sector | Cars |
Tagline | Electronic Stability Program ESP Makes Driving Safer. |
Story | By comparing action-packed, danger filled driving scenes from Hollywood movies with a totally unexciting driving scene of a Golf, Volkswagen demonstrates the desirability of ESP |
Media Type | Television |
Creative Director | Wilson Chow |
Creative Director | Jan Kempski |
Copywriter | Andreas Steinkempet |
Art Director | Thorsten Altmann |
Production Company | Laszlo Kadar Film |
Director | Laszlo Kadar |
Production Company Producer | Barbara Kranz |
Agency Producer | Marion Lange |
Agency Producer | Ines King |