|Title||Staples / Intel / Cisco|
|Campaign||Visionary - Nasdaq|
|Date of First Broadcast/Publication|
|Business Sector||Banking, Finance, Law & Insurance|
|Tagline||Visionaries. Listed on Nasdaq.|
|Philosophy|| Link the vision and strength of prominent NASDAQ-listed CEOs to the NASDAQ brand.|
Results: The campaign drove a significant shift in perceptions against every measure, and against core brand attributes. NASDAQ dramatically surpassed NYSE for the first time in history. This was the first time NASDAQ advertising elevated their own brand without also improving perceptions of the NYSE. Collectively this translated into a +30% increase in the number of investors who strongly agreed that they felt comfortable investing in NASDAQ.
|Problem||In 2002 when this campaign launched, America had been attacked by terrorists, the economy had plummeted, trust in corporate leadership had been shattered and the markets were in disarray. The challenge: rebuild investors' belief in NASDAQ.|
|Market||Canada, United States|
|Executive Creative Director||David Baldwin|
|Art Director||Mark Oakley|
|Agency Producer||Cathy Jenkins|
|Production Company||Cyclops Films|
|Actor / Celebrity||Tom Stemberg|
|Actor / Celebrity||Craig Barrett|
|Actor / Celebrity||John Chambers|
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