Steve Nicholls

Steve Nicholls

Freelance Creative at Spark44
London, United Kingdom

About me

Steve has over 20 years of advertising experience at some of London's leading advertising agencies, producing print, TV and digital campaigns for many of the UK's top brands.

D&AD pencils, Cannes Lions, One Show Golds, a Webby and a Campaign Big Award Gold, are all highlights of a career that have won a multitude of accolades at every level, creating several famous advertising icons along the way.

More recently, as Creative Director, he has successfully managed accounts and creative teams, presenting and winning new business pitches in the process.

He is currently available for freelance with Matthew Anderson.


Freelance Creative
London, United Kingdom
February 2016 - Present (5 years 5 months)
Working across Jaguar brands
Freelance copywriter
London, United Kingdom
2016 (1 year)
Creative Director
London, United Kingdom
March 2009 - January 2016 (6 years 10 months)
Pitched and won, Nescafe, and SCA brands Cushelle, Tempo, Libero and Lotus.
Conceived BRIAN the Robot for and helped him become a household name with a brand recall of 91%.
Produced the Juan Sheet campaign for Plenty kitchen towels.
Became SCA’s Worldwide Creative Directors, developing global campaigns for Tempo tissues, Libero diapers and Lotus toilet roll.

Creative partner Matthew Anderson.
Senior Creative
London, United Kingdom
January 2007 - March 2009 (2 years 2 months)
Created award-winning work for The Army with 'Start Thinking Soldier', a fully-integrated recruitment platform including TV, print, radio, online and experiential content, garnering a Campaign Big Award Gold, D&AD Pencil nomination, Cannes Lion commendations and a gold Webby.
Re-invigorated Cadbury Creme Egg with 'Release the Goo' animated TV work.
Senior Copywriter
London, United Kingdom
April 2003 - January 2007 (3 years 9 months)
As Euro RSCG.

Made the famous Citroen C4 ‘Transformer’ commercial, which went on to become one of world’s most awarded spots of 2005 picking up a D&AD pencil, Cannes Lion and two One Show Golds along the way. It even made it into ITV’s 100 Best Ads of All Time.
London, United Kingdom
August 1999 - April 2003 (3 years 8 months)
Originated the Bounty 'Strong Housewives' campaign for P&G, which ran for 10 years with over 70 commercials.
Launched, named and designed low-fare airline bmibaby.
Pitched and won Transport for London, developing several award-winning print campaigns, one of which went on to win an IPA Effectiveness Grand Prix.
London, United Kingdom
September 1994 - 1999 (4 years 4 months)
Including TBWA Holmes Knight Ritchie & TBWA Simons Palmer

Won BTAA Silver for Nissan ‘Weatherman’, shot by the late Frank Budgen.
Pitched and won Virgin Money.
Developed campaigns for PlayStation, Michelin, The Sun, Nike and Goldfish.
Where Steve and Matt Anderson teamed up, in 1998.
Junior Copywriter
Saatchi & Saatchi London
May 1994 - September 1994 (4 months)
Early freelance experience, working on Mirror Group, The Famous Grouse and Silk Cut.


BA (Hons), Visual Communication - Advertising

1990 - 1993 (3 years)

OND Graphic Design

1988 - 1990 (2 years)

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