Matthew Anderson

Matthew Anderson

EVP, Chief Marketing Officer at MMC
New York, United States

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Summary

As EVP, Chief Marketing Officer, Matthew is responsible for driving growth for the agency. He oversees all aspects of Corporate Strategy, Marketing, PR and Business Development.

Prior to joining MMC, Matthew was Partner and Global Chief Marketing Officer at Code and Theory, driving brand and product growth across all markets and sectors. He also served as EVP, Chief Marketing Officer at Publicis Kaplan Thaler, the New York flagship office of Publicis Worldwide.

During his five and a half years at PKT, he helped win numerous clients, including: Wendy's, Abbott Nutrition, Red Lobster, Honda, NAPA Auto Parts, Edmunds.com and Merck.

Prior to Publicis, Matthew was the SVP, Director of Business Development at Deutsch Inc., where he helped drive new and organic growth through clients such as PNC Bank, Kodak, Anheuser-Busch, Novartis Consumer Health, Olympus and USAA, to name a few.

Earlier on in his career, Matthew worked in Account Management across a number of brands at Deutsch, Mad Dogs & Englishmen, and The Martin Agency.

Whenever possible, Matthew spends his most precious time with his wife and two kids. You may also find him up early running or hacking it up on the tennis court.

Specialties: Marketing, Business Development, Agency Growth, Corporate Strategy, Branding, Digital Marketing, Integrated Marketing

Positions

EVP, Chief Marketing Officer
New York, United States
June 2015 - Present (2 years 5 months)
Matthew is a critical part of the Executive Leadership Team at MMC. He is the agency's first CMO. He will lead the development of MMC's corporate strategy, brand positioning and all marketing programs. He will also devote a significant portion of his time building and strengthening the business development team and process. He work directly with key team leaders internally and within the Omnicom network in order to best position the agency to succeed.
Partner, Global Chief Marketing Officer
New York, United States
October 2014 - March 2015 (5 months)
As Partner and Global Chief Marketing Officer at Code and Theory, Matthew is responsible for driving brand and product growth for the agency across all offices and markets. He oversees all aspects of Corporate Strategy, Marketing, PR and Business Development.
EVP, Chief Marketing Officer
New York, United States
September 2012 - October 2014 (2 years 1 month)
Responsible for driving growth for the agency and leading all aspects of Marketing and Business Development. Also responsible for helping drive technological innovation through internal programs and strategic partnerships.
Managing Director, Business Development
New York, United States
June 2009 - July 2012 (3 years 1 month)
Responsible for driving growth for the agency and leading all aspects of Business Development. Also responsible for helping drive technological innovation through internal programs and strategic partnerships.
SVP, Director of Business Development
New York, United States
March 2007 - June 2009 (2 years 3 months)
Responsible for driving growth for the agency and leading all aspects of Business Development.
VP, Account Director, Business Development
New York, United States
March 2006 - March 2007 (1 year)
Ran Business Development operations. Led all pitches and RFI/RFP development.
Account Director
New York, United States
2004 - 2006 (2 years)
I worked with Mike Duda, SVP Business Development, to lead all aspects of the Business Development pitch process. Developed all RFIs/RFPs.
Account Supervisor
New York, United States
2002 - 2004 (2 years)
Helped lead the Starwood and Lenscrafters brands.
Account Executive
New York, United States
2000 - 2002 (2 years)
Worked on the Starwood and Bank One brands.
Acount Executive
Mad Dogs & Englishmen
1999 - 2000 (1 year)
Worked on a number of brands, including: Blue Moon beer, Screaming Media, Vault.com, Cybiko, and gfn.com.
Account Executive
The Martin Agency
New York, United States
1998 - 1999 (1 year)
Head of Production
Culver City, United States

Education

B.S: Advertising and Mass Communications

Virginia Commonwealth University, Richmond
1989 - 1994 (5 years)
Activities and Societies: President of the Ad Club (1993-1994) Was elected President of the Ad Club, where I worked closely with faculty to set the vision for the student advertising program and all activities. I also started a mentorship program that allowed every junior and senior in the advertising club to benefit from one-to-one mentoring and career development with advertising industry leaders at The Martin Agency, Earl Palmer Brown, Arnold Finnegan Martin and others.

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