| Title | Roger |
| Agency | Forsman & Bodenfors Göteborg |
| Campaign | Lotto Åke (Roger) |
| Advertiser | Svenska Spel |
| Brand | Lotto |
| Posted | March 2000 |
| Product | Lottery |
| Business Sector | Lottery & Gambling |
| Tagline | Well, you won, didn't you? |
| Philosophy | Lotto is the game that produces the highest number of multimillionaires and this ad deals with the relationship between power and integrity. The day you win the big prize, you are free to do what you want. Nobody owns you anymore. |
| Media Type | Television |
| Length | |
| Market | Sweden |
| Copywriter | Jonas Enghage |
| Agency Producer | Maria Bergkvist |
| Director | Måns Herngren |
| Director of Photography (DOP) | Mats Olofsson |
| Production Company | S/S Fladen |
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