Ulrich Proeschel

Ulrich Proeschel

VP Business Development, Europe at TBWA and Digital Arts Network
Berlin, Germany

About me

Ulrich initiates new client partnerships. He believes passionately that client-agency relationships can achieve stunning success if they are built on strong foundations. That means creating tailor-made teams using all the capabilities the agency has to offer; whether blending local and global talent or giving a strong local team access to worldwide resources. By listening, understanding and shaping the pitch process, Ulrich helps to assemble customized solutions that enable brands to play a formative role in contemporary culture.


Ulrich leads global business development for TBWA\DAN.


When he’s not traveling the world for business or pleasure, he’s looking for new additions to his photography collection. He is based in Berlin and is inspired by stories from across the globe or the end of his street. 

Positions

Global Business Development, Digital Arts Network
New York, United States
April 2015 - Present (4 years 9 months)
Ulrich initiates new client partnerships for TBWA’s Digital Arts Network (DAN). He is responsible for managing, promoting and selling global IP, as well as the services provided by DAN, both inside and outside the company. He magnifies and shares innovative ideas by connecting talent, clients and prospects.
VP Business Development, Diversified Services
New York, United States
April 2015 - Present (4 years 9 months)
As VP Business Development, Diversified Services he supports the commercialization of TBWA offerings such as design, luxury, content, and health & wellness.

Until recently he was in charge of business development across Europe and worked with brands such as Airbnb, Heineken, KAYAK and McDonald’s.
Vice President Business Development, Europe
Boulogne-Billancourt, France
2011 - April 2015 (4 years 3 months)
Brand Director TBWA Europe
TBWA
2007 - 2011 (4 years)
Director Marketing & Communications Germany & CEE
TBWA
2002 - 2007 (5 years)
Director Marketing & Communications Germany
Razorfish
2000 - 2002 (2 years)

Education

1989 - Present (31 years)

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