Title | Trampolin Event 3 |
Agency | McCann-Erickson Switzerland |
Campaign | Trampolin Event 3 |
Advertiser | Bacardi-Martini |
Brand | Martini Bianco |
Posted | January 2001 |
Business Sector | Soft Drinks, Tonics |
Tagline | Either Shake This Poster Or Use The Trampolin - Cheers |
Story | The following poster appeared at the same time of the new James Bond film and is based on an optical phenomenon. Normally we see only the horizontal strip pattern, with the Bond quotation, "Shaken, not stirred." But if you shake yourself, that is, if you use the trampoline that stands in front of the poster, the martini logo emerges between the stripes. A reminder that the quotation refers to 007's favorite drink. |
Media Type | Billboard |
Creative Director | Frank Bodin |
Copywriter | Carine Bluemlein |