Frank Bodin
‎Chairman & CEO at Havas Switzerland
Zurich, Switzerland
TitleTrampolin Event 3
Agency
Campaign Trampolin Event 3
Advertiser Bacardi-Martini
Brand Martini Bianco
PostedJanuary 2001
Business Sector Soft Drinks, Tonics
Tagline Either Shake This Poster Or Use The Trampolin - Cheers
Story The following poster appeared at the same time of the new James Bond film and is based on an optical phenomenon. Normally we see only the horizontal strip pattern, with the Bond quotation, "Shaken, not stirred." But if you shake yourself, that is, if you use the trampoline that stands in front of the poster, the martini logo emerges between the stripes. A reminder that the quotation refers to 007's favorite drink.
Media Type Billboard
Creative Director
Copywriter

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