|Title||Shards O' Glass|
|Campaign||Shards O' Glass|
|Advertiser||American Legacy Foundation|
|Date of First Broadcast/Publication|
|Business Sector||Anti-Drug/Alcohol/Tobacco Message|
|Story||This spot mocks the tobacco industry by showing "Shards O'Glass", a fake company selling ice cream with shards of glass in them. The spot compares the two indirectly saying "what if all tobacco companies sold products like tobacco?"|
|Problem||This spot was made in collaboration with Crispin Porter + Bogusky, Miami|
|Production Company||Biscuit Filmworks LA|
|Sound Design Company||Soundtrack Boston|
|Special Effects / VFX||Brickyard VFX|
|Editing Company||Cosmo Street|
|Production Company Producer||Karen O'Brien|
|Director of Photography (DOP)||Eric Treml|
|Chief Creative Officer||Ron Lawner|
|Group Creative Director||Pete Favat|
|Agency Producer||Amy Favat|
|Art Director||Pete Favat|
|Creative Director||Roger Baldacci|
|Creative Director||Tom Adams|
|Group Creative Director||Alex Bogusky|
|Sound Design Company||Mike Secher|
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