Eric Treml
Eric Treml
Director of Photography at Bob Industries
El Segundo, United States
TitleShards O' Glass
Campaign Shards O' Glass
Advertiser American Legacy Foundation
Brand truth
Date of First Broadcast/Publication
Story This spot mocks the tobacco industry by showing "Shards O'Glass", a fake company selling ice cream with shards of glass in them. The spot compares the two indirectly saying "what if all tobacco companies sold products like tobacco?"
Problem This spot was made in collaboration with Crispin Porter + Bogusky, Miami
Media Type Television
Chief Creative Officer
Group Creative Director
Group Creative Director
Creative Director
Creative Director
Art Director
Agency Producer
Production Company
Director of Photography
Production Company Producer
Editing Company
Special Effects / VFX
Sound Design Company
Sound Design Company

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