Eric Treml
Director of Photography (DOP) at Genie Lara
El Segundo, United States
TitleShards O' Glass
Campaign Shards O' Glass
Advertiser American Legacy Foundation
Brand truth
Date of First Broadcast/Publication
Business Sector Anti-Drug/Alcohol/Tobacco Message
Story This spot mocks the tobacco industry by showing "Shards O'Glass", a fake company selling ice cream with shards of glass in them. The spot compares the two indirectly saying "what if all tobacco companies sold products like tobacco?"
Problem This spot was made in collaboration with Crispin Porter + Bogusky, Miami
Media Type Television
Market United States
Production Company
Sound Design Company
Special Effects / VFX
Editing Company
Production Company Producer
Director of Photography (DOP)
Chief Creative Officer
Group Creative Director
Agency Producer
Art Director
Creative Director
Creative Director
Group Creative Director
Sound Design Company

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