Title | Tic Tac - Find a Fiver |
Agency | Aesop Agency |
Campaign | Find a Fiver |
Advertiser | Ferrero |
Brand | Tic Tac |
Date of First Broadcast/Publication | 2014 / 9 |
Business Sector | Candies |
Tagline | Give yourself 5 with Tic Tac |
Story | The two TV spots mark the launch of Tic Tac's biggest ever promotion that will feature on over 15 million Tic Tac packs - giving customers the chance to win a fiver in cash and get £5 off a minimum spend with a number of high street retailers. The campaign, created by Aesop creatives Tom Edwards and Stephen Lynch, comes hot on the heels of the highly successful Apple Burst digital campaign, also created by Aesop, which generated more than 1 million YouTube views. Designed to appeal to 16 - 24 year olds, the ads feature an oddball character in surreal scenarios who ‘gives himself five’ when he finds out about the promotion. |
Media Type | Television |
Length | |
Market | United Kingdom |
More Information | http://findafiver.com |
Production Company | Hungry Man |
Executive Creative Director | Martin Grimer |
Creative Director | Matt Pam |
Creative Director | Simon Hipwell |
Art Director | Stephen Lynch |
Copywriter | Tom Edwards |
Designer | Gabriel Soto |
Account Director | Tommy Smith |
Account Planner | Henry Kozak |
Producer | Jonathan Davis |
Media Agency | Rocket |