Matt Pam
Creative Director at BMB
London, United Kingdom
TitleTic Tac - Find a Fiver
Agency
Campaign Find a Fiver
Advertiser Ferrero
Brand Tic Tac
Date of First Broadcast/Publication 2014 / 9
Business Sector Candies
Tagline Give yourself 5 with Tic Tac
Story The two TV spots mark the launch of Tic Tac's biggest ever promotion that will feature on over 15 million Tic Tac packs - giving customers the chance to win a fiver in cash and get £5 off a minimum spend with a number of high street retailers.
The campaign, created by Aesop creatives Tom Edwards and Stephen Lynch, comes hot on the heels of the highly successful Apple Burst digital campaign, also created by Aesop, which generated more than 1 million YouTube views.
Designed to appeal to 16 - 24 year olds, the ads feature an oddball character in surreal scenarios who ‘gives himself five’ when he finds out about the promotion.
Media Type Television
Length
Market United Kingdom
More Information http://findafiver.com
Production Company
Executive Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Designer
Account Director
Account Planner
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Media Agency

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