Fergus Brown
Managing Director at Smuggler
London, United Kingdom
TitleYou Vs Unconditional Love
Agency
Campaign You Vs Unconditional Love
Advertiser Barclaycard
Brand Barclays
Date of First Broadcast/Publication
Business Sector Banking & Financial Services, Investments, Stock Brokers
Story The film examines the relationship between a father and daughter as she grows older. On one hand he wants to help his daughter as her demands progress from toys, to a car and, finally, a home of her own. However, at the same time he wrestles with looking after his own interests. 
Philosophy On Saturday 12th January, Barclays will launch a TV advert to promote its innovative ‘Family Springboard’ mortgage. This new product allows parents to put their savings towards their loved ones mortgage and get their money back, with interest, after 3 years.
The humorous new campaign signals a more emotive approach for the brand. Voiced by Jim Broadbent, it demonstrates how Barclays is listening to its customers, recognises their financial dilemmas and has the products, tools & services to help resolve them. They call this You-Shaped Banking. 
Media Type Television
Length
Production Company
Sound Design Company
Animation/3D
Creative Director
Creative Director
Executive Creative Director
Production Company Producer
Media (Agency side)
Photography production
Account Director
Director
Executive Producer
Production Company Producer
Director of Photography (DOP)
Post Production The Mill NY

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