|Title||You Vs Unconditional Love|
|Campaign||You Vs Unconditional Love|
|Date of First Broadcast/Publication|
|Business Sector||Banking & Financial Services, Investments, Stock Brokers|
|Story||The film examines the relationship between a father and daughter as she grows older. On one hand he wants to help his daughter as her demands progress from toys, to a car and, finally, a home of her own. However, at the same time he wrestles with looking after his own interests.|
|Philosophy|| On Saturday 12th January, Barclays will launch a TV advert to promote its innovative ‘Family Springboard’ mortgage. This new product allows parents to put their savings towards their loved ones mortgage and get their money back, with interest, after 3 years.|
The humorous new campaign signals a more emotive approach for the brand. Voiced by Jim Broadbent, it demonstrates how Barclays is listening to its customers, recognises their financial dilemmas and has the products, tools & services to help resolve them. They call this You-Shaped Banking.
|Sound Design Company||Factory Studios|
|Creative Director||David Kolbusz|
|Creative Director||Dominic Goldman|
|Executive Creative Director||Nick Gill|
|Production Company Producer||Ruben Mercadal|
|Media (Agency side)||Neil Small|
|Photography production||Debra Ladd|
|Account Director||George Scotland|
|Executive Producer||Fergus Brown|
|Production Company Producer||Gustav Geldenhuys|
|Director of Photography (DOP)||Martin Ruhe|
|Post Production||The Mill NY|
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