Change Please - "A True Story About Change"

FCB London

FCB London London, United Kingdom

Awards

11246

This ad is part of the ACT Responsible Collection

Brand: Change Please
Country: United Kingdom

Advertiser: The Big Issue

Title	A True Story About Change
Agency	FCB London
Campaign	A True Story About Change
Advertiser	The Big Issue
Brand	Change Please
Date of First Broadcast/Publication	2016 / 3
Business Sector	Human Rights
Philosophy	Launched in November, the concept of Change Please was to train the homeless as baristas to sell coffee from mobile vans, while also providing them with temporary housing and the skills to enter full time employment. Since then Change Please has sold over 78,000 cups of coffee, expanded from one to five sites across London and employed 12 formerly homeless people as expert baristas. The charity is also in discussion with a major UK retailer to stock the coffee in stores. The mark the success of the enterprise we are seeding a film that demonstrates the barista’s journey. It stars Jatinder, one of our first baristas who also featured in BBC One’s documentary Famous, Rich and Homeless where he demonstrated the harsh reality of homelessness in the UK.
Media Type	Web Film
Length	65 seconds
Production Company	Nice Shirt Films
Executive Creative Director	Al Young
Executive Creative Director	Owen Lee
Art Director	Jack Walker
Head Of Planning	Chris Baker
Account Director	Sam Edwards
Producer	Mandy Boyter
Producer	Rosie Hutchinson
Audio Post Production	Angell Sound
Music Composition	Gareth Grover
Producer	Richard Martin
Production Manager	Lucy Glyn
Director of Photography (DOP)	Ben Chads
Production Design	Nicholas Ellis
Editorial Company	The Quarry
Editor	Flaura Atkinson
Post Production	Raised by Wolves
Director	Stuart Douglas