Smart - "Smart Needle Berlin"

BBDO Düsseldorf GmbH

BBDO Düsseldorf GmbH Düsseldorf, Germany

6496

Title	Smart Needle Berlin
Agency	BBDO Düsseldorf GmbH
Campaign	Smart needle
Advertiser	Daimler AG
Brand	Smart
Posted	August 2017
Business Sector	Compact & Small Cars
Story	With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do – just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can’t.
Media Type	Print
Illustrator	Carlo Stanga
Art Buyer	Eva á Wengen
Agency Producer	Allison Markert
Account Manager	Caspar Pongs
Account Director	Steffen Günther
Copywriter	Mike Bayfield
Designer	Albert Pozo
Art Director	Till Overwien
Creative Director	Fabiano Oliveira
Chief Creative Officer	Wolfgang Schneider
Chief Creative Officer	Ton Hollander
Chief Creative Officer	Darren Richardson
Executive Creative Director	Ton Hollander
Creative Managing Director	Kristoffer Heilemann