|Campaign||Life is a beautiful sport since 1933|
|Date of First Broadcast/Publication|
|Story|| We’re in the 1930s, and on a railway station a young man bumps into a woman he’d like to see again. After a moment’s hesitation he leaps aboard the train: and so begins a thrilling pursuit through the carriages – and through the decades. As he moves through time, the man’s Lacoste outfit changes to reflect the era. He runs, jumps and scrambles after the young woman, who soon realises what’s happening. Finally they come together in a kiss. Love, like Lacoste, is timeless.|
A young man bumps into a woman on a railway station platform as she boards a stream train. Realising he's smitten, he jumps on the train and begins searching for her. As he moves through the carriages he also travels through time, and we see the decades unspool - 50s, 60s, 70s - until the couple finally meet in the present day. Of course, he's been wearing Lacoste all along, because it's timeless.
|Media Type||Television & Cinema|
|Editing Company||Whitehouse Post|
|Media Director||Julien Leveque|
|Music Creative Director||Christophe Caurret|
|Advertising Manager||Sandrine Conseiller|
|Advertising Manager||Amandine Morel|
|Advertising Manager||Mylène Atlan|
|Advertising Manager||Sophie Dussillol|
|Account Manager||Bertille Toledano|
|Account Manager||Marina Zuber|
|Account Manager||Fanny Buisseret|
|Account Manager||Jeanne Chalumeau|
|Executive Creative Director||Rémi Babinet|
|Creative Director||Antoine Choque|
|Art Director||Aurélie Scalabre|
|Traffic Director||Kémi Zinsou|
|Strategic Planner||Fabien le-Roux|
|Agency Producer||Fabrice Brovelli|
|Production Company||Wanda Paris|
|Production Company||Academy Films|
|Sound Production||Green United Music|
|Music||Max Richter November|
|Media Agency||Havas Media|
|Post Production||Mikros Image|
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