Robin Fitzgerald
Chief Creative Officer at BBDO Atlanta
Santa Monica, United States
TitleAunt Edith - 40MIL
Campaign Aunt Edith: 40MIL
Advertiser Georgia Lottery Corporation
Brand Georgia Lottery
Date of First Broadcast/Publication
Business Sector Lottery & Gambling
Story (original language) To demonstrate the extent of what’s possible when you play, BBDO created Aunt Edith for the Georgia Lottery, a normal elderly woman with an abnormal dream: to become the newest, oldest face in hip hop. She used her money to self-fund her debut mixtape, produced by Grammy-winning producer, Needlz, and she hired DECON's Jason Goldwatch (Jim Jones, The Roots, Kid Cudi) to direct her music video. Her music video and mixtape, appropriately titled 40 MIL, drop on 10/28, and you can listen on Spotify, Apple Music, and Pandora.
Media Type Music Video
Agency BBDO Atlanta
Chief Creative Officer
VP Group Creative Director
VP Creative Director
Associate Creative Director
Art Director
SVP Account Director
Account Executive
Executive Producer
Production Company Decon
Executive Producer
Chief Strategy Officer
Head of Production
Production Company Producer
Director of Photography (DOP)
Art Director
Editing Company

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