Robin Fitzgerald
Chief Creative Officer at BBDO Atlanta
Santa Monica, United States
TitleHoliday 2017 Remix
Agency
Campaign Today We Play
Advertiser Toys "R" Us
Brand Toys "R" Us
Date of First Broadcast/Publication
Business Sector Retail, Distribution & Restaurants
Philosophy Toys”R”Us has launched a new holiday ad, celebrating its role as kids’ favorite holiday destination for 70 years and counting. As timeless Christmas classics begin to roll out on TV, that magical store for generations of Toys“R”Us kids has a special holiday message of its own: you can count on us to be here. It all falls under the brand’s new 'Today We Play' platform which launched this Fall.

The 30-second nostalgic romp, created by BBDO Atlanta, begins with vintage footage from 1978 through the 80s and 90s all the way to present-day, featuring a remix of the famous “I don’t wanna grow up” jingle, sung by artist Jenny Lewis. Lewis was a child actress in early Toys “R” Us commercials and went on to form the band Rilo Kiley before releasing three solo albums.
Media Type Web Film
Length
Song Title
Chief Creative Officer
Chief Creative Officer
Group Creative Director
Writer
Creative Director
Art Director
Creative Director
Business Director
Director
Account Manager
Account Executive
Production
Innovation
Producer
Director of Business Affairs
Integrated Business Manager
Production of Modern Footage
Director
Managing Partner
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Edit
Head of Production
Executive Producer
Producer
Editor
Music House
Music Supervisor
Founder

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