|Title||Holiday 2017 Remix|
|Campaign||Today We Play|
|Advertiser||Toys "R" Us|
|Brand||Toys "R" Us|
|Date of First Broadcast/Publication|
|Business Sector||Retail, Distribution & Restaurants|
|Philosophy|| Toys”R”Us has launched a new holiday ad, celebrating its role as kids’ favorite holiday destination for 70 years and counting. As timeless Christmas classics begin to roll out on TV, that magical store for generations of Toys“R”Us kids has a special holiday message of its own: you can count on us to be here. It all falls under the brand’s new 'Today We Play' platform which launched this Fall.|
The 30-second nostalgic romp, created by BBDO Atlanta, begins with vintage footage from 1978 through the 80s and 90s all the way to present-day, featuring a remix of the famous “I don’t wanna grow up” jingle, sung by artist Jenny Lewis. Lewis was a child actress in early Toys “R” Us commercials and went on to form the band Rilo Kiley before releasing three solo albums.
|Media Type||Web Film|
|Song Title||Holiday Remix|
|Chief Creative Officer||David Lubars|
|Chief Creative Officer||Robin Fitzgerald|
|Group Creative Director||Craig Miller|
|Creative Director||Patrick Lindsay|
|Art Director||Danny Corrales|
|Creative Director||Danny Corrales|
|Business Director||Paul Roebuck|
|Account Manager||Hannah Aaronson|
|Account Executive||Alex Denney|
|Director of Business Affairs||Jill Davis|
|Integrated Business Manager||Meg Foley|
|Production of Modern Footage||Chorus Films|
|Managing Partner||Judith Hoffman|
|Head of Production||Soraia Callison|
|Executive Producer||Soraia Callison|
|Music House||We Are Walker|
|Music Supervisor||Sara Matarazzo|
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