Halo Top - "Mortgage"

72andSunny

72andSunny Brooklyn, United States

Awards

18211

Brand: Halo Top
Country: United States

Advertiser: Halo Top Creamery

Title	Mortgage
Agency	72andSunny
Campaign	Ice Cream for Adults
Advertiser	Halo Top Creamery
Brand	Halo Top
Date of First Broadcast/Publication	2019 / 3
Business Sector	Ice Cream
Story	Cynical ice cream guy tells a bunch of kids why adults deserve ice cream more than them. He gives the example of Donny, who doesn't make enough money to cover his mortgage. "It's like waterboarding," Donny explains to the bewildered kids, "except you do it to yourself." One little boy protests that he's just turned six years old. Ice cream guy is unimpressed. "One year closer to the inevitable," he says. Halo Top makes ice cream for adults.
Media Type	Television
Length	30 seconds
Production Company	Anonymous Content
Director	Tim Godsall
Editing Company	Arcade Edit
Editor	Geoff Hounsell
Post Production	Method Studios
Colorization	Company 3
Sound Company / Music Company	Butter Music
Founder & CEO	Justin Woolverton
Creative Director	Samatha Yanow
Senior Associate Director, Marketing	Caroline Bank
Brand Manager, Marketing	Lauren Kahner
Agency Director of Production	Lora Schulson
President	Jess Monsey
Strategy Director	Tim Jones
Executive Creative Director	Justine Armour
Group Creative Director	Nick Kaplan
Creative Director	Adolfo Alcala
Designer	Ricky Anolik
Copywriter	Ross Wolinsky
Brand Director	Katie Stirn
Brand Manager	Jake Thorndike
Executive Producer	Ryan Chong
Producer	Kim Cross
Partnerships and Legal Manager	Quentin Perry
Partnerships and Legal Manager	Tara Thurman
Strategist	Justine Basil
Executive Producer	SueEllen Clair
Editorial Company Executive Producer	Sila Soyer
Colorist	Sofie Borup