Ellen Moore

Ellen Moore

Chief Operating Officer, Partner at Carton Donofrio Partners
Baltimore, United States

About me

Ellen arrived at Carton Donofrio Partners, Inc. in 2000 after a year filled with experiences. Ask her to tell you about eating larvae in Thailand! She had recently finished a backpacking trip around the world, where she visited 18 countries on six continents in pursuit of a life-long dream to travel around the world. Ellen's travels are an important component of a life and career spent in working to understand human behavior, across cultures and in multiple environments.



At Carton Donofrio, Ellen has two roles. She leads agency teams working for The Calvert Group of mutual funds, Baltimore Area Convention and Visitors Association, and Guardian Industries, one of the world's largest suppliers of float glass. She also applies her expertise and work experience in organizational development in our consulting and research practices ? including assignments for Jiffy Lube International and The American Institute of Architects.



Prior to her trip around the world, she was a Brand Manager at Carton Donofrio client W.L. Gore & Associates, Inc., the legendary consensus-driven organization. At Gore she launched new GORE-TEX performance fabrics into the global marketplace and served on the strategic web team, leading the redesign the Fabric Division%u2019s website. She was a liaison between Gore and the agency and was involved in creating award-winning communications programs.



Prior to Gore, Ellen rose through the ranks of an outdoor retail business headquartered in Charlotte, NC to become President of the company. Ellen credits her consumer perspective to her days on the retail floor where she had to learn to understand what the customer really wanted rather than merely offer what she had to sell them. In addition to leading the staff to business success, Ellen assisted with the store design of the flagship store, which won Martin Pegler's Stores of the Year award in 1993. She implemented programs to increase the quality of service and to improve customer loyalty.



Ellen holds a B.A. degree in Journalism from the University of North Carolina at Chapel Hill and a M.S. in Psychology with a specialization in Organizational Development from Capella University.

Positions

Chief Operating Officer, Partner

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