Emma Cookson

Emma Cookson

Partner at You & Mr Jones
New York, United States

About me

I’m a branding and communication expert with a background in strategic brand planning. I’ve had the privilege of long experience leading one of the world’s most revered creative agencies, working with a diverse spectrum of beloved global brands - from Sony PlayStation to AXE, Levi’s to Google, Vaseline to Sprite to Sharpie..... Nowadays I’m excited to help harness the power of technology to drive the growth of today’s - and tomorrow’s - best loved brands.

Sector Experience


You & Mr Jones
United States
2016 - Present (4 years 7 months)
New York, United States
2010 - 2015 (5 years)

Emma has been an integral part of the BBH family for 18 years. In 1999, she moved from London to New York as part of the 4-person management team that launched BBH New York. In the US, she initially took the role of Director of Strategic Planning and helped grow the agency into the shop it is today. Most recently, Emma was named Chairman of BBH New York. In this role, she continues to advance the strategic vision for the global accounts and broaden business development for the New York office, including personal involvement in accounts such as Unilever and British Airways. She’s been named an Ad Age “Women to Watch” and she’s earned the Advertising Women of New York’s “Changing the Game” award for her work on Vaseline. She sits on the board of the IAB Agency Advisory Board and was most recently recognized as one of Ad Age’s 100 Most Influential Women in Advertising. 
New York, United States
2007 - 2009 (2 years)
Head of Strategic Planning
New York, United States
1999 - 2007 (8 years)
Strategic Planner - Planning Director
London, United Kingdom
1993 - 1999 (6 years)
Strategic Planner
London, United Kingdom
1991 - 1993 (2 years)


BA Hons in English Language & Literature

1985 - 1988 (3 years)

Other professional activities

YouGottaBelieve! (YGB!)

Marketing Advisor/Board of Believers
2012 - Present (8 years 7 months)
Cause Children NYC-area organization focused on securing permanent, loving adopting families for older teens/youth who are stuck in foster care.

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