Flight Centre Canada has launched an exciting new brand campaign to encourage travellers to escape the monotony of routine travel. The integrated marketing campaign, “Be Unbordered” is a first for the company in Canada and will serve to build consumer awareness about Flight Centre’s specialty in working with clients to create unique travel experiences.
Philosophy
Flight Centre’s conversation-starting commercial is directed by Oscar-winner Joachim Back and will be featured on TV and cinema screens, compelling viewers to consider something ‘Unbordered’ for their next getaway. Canadians will also notice many playful out-of-home advertisements such as street car wraps in Toronto, and key billboard placements in Toronto, Vancouver and Calgary.