Chris Adams
Chief Creative Officer at Phenomenon, Los Angeles
Los Angeles, United States
TitleA Giant Story
Agency
Campaign A Giant Story
Advertiser Intuit Inc.
Brand Intuit
Date of First Broadcast/Publication
Business Sector Business Services
Story Big businesses have the power of Big Data, AI and Machine learning working for them every day. But Intuit is making those powerful tools and insights available to the rest of us– especially small businesses and the self employed who desperately need it. Our challenge was to bring to life the benefits of Intuit’s ecosystem in a human, emotional and empathetic way. By articulating Intuit’s purpose-driven mission of “Powering prosperity around the world,” we kicked-off their first ever global brand campaign with the film, “A Giant Story.”
“A Giant Story” was released on Feb. 1st and quickly went viral. It received over 2 million views without media support and has far exceeded KPI’s. As of this posting it has received over 20 million online views.
In order to leverage the PR that comes with a tent-pole media moment, and drive mass awareness of Intuit and the giant campaign, we created a :15 second film to run in the Super Bowl. Our combined Super Bowl effort has landed Intuit on several lists of the most-viewed online Super Bowl commercials.
A partnership with Snapchat allowed us to create Augmented Reality Giants across the country, from the Super Bowl in Minneapolis to the Intuit campus in Silicon Valley. 
Media Type Web Film
Length
Chief Marketing Officer (CMO)
Marketing Director
Marketing Manager
Marketing Manager
Marketing Manager
Marketing Manager
Agency
Chief Executive Officer (CEO)
President
Chief Creative Officer
Creative Director
Creative Director
Associate Creative Director/Copywriter
Associate Creative Director/Copywriter
Art Director
Art Director
Director of Integrated Production
Integrated Producer
Integrated Producer
Integrated Producer
Integrated Producer
Designer
Post Production
Assistant Editor
Print Producer
Studio Manager
Business Affairs Manager
Chief Strategy Officer
Group Planning Director
Group Brand Director
Brand Director
Brand Director
ASSISTANT BRAND MANAGER
Production Company
Director
Executive Producer
Head of Production
Production Company Producer
Production Manager
Line Producer
CG COORDINATOR
CG COORDINATOR
CG COORDINATOR
Head of CG
Special Effects / VFX
CG Supervisor
CG Supervisor
Creative Director
ANIMATION SUPERVISORS
ANIMATION SUPERVISORS
Compositing Lead
Editing Company
Music Company / Composer
Artist
Sound Design Company Therapy Studios
Sound Design Company
PICTURE FINISH
Audio Finishing Lime Studios
Audio Engineer

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