|Title||40 Million Reasons to Go Electric|
|Campaign||40 Million Reasons to Go Electric|
|Date of First Broadcast/Publication|
|Business Sector||Environmental & Animal Issues|
|Story||This distinctly Californian animated campaign mixes bright colors, hope, optimism, fun, facts and original music as it follows these superheroes on a road trip across California|
|Philosophy|| What do Mark Ruffalo, Huron, Calif., Mayor Rey Leon, Watts, Calif., leader Mama Linda Cleveland, former California Air Resources Board chair Mary Nichols and California Energy Commission Chair David Hochschild all have in common? They are just a few of the superheroes on the screen and behind the scenes of Veloz’s latest Electric For All culture change campaign via creative agency Superconductor, “40 million Reasons to Go Electric” with an optimistic message the world could use right now. As California leads the way to a zero-emissions new car fleet by 2035, this campaign aims to show the country and world how to get there faster.|
Previewed at the Clean Energy for America Inaugural Ball and launching January 27 as the new administration advances its clean energy agenda, Veloz’s multi-stakeholder, multi-million dollar nonprofit, nonpartisan campaign is the product of unprecedented collaboration and spotlights local and global superhero agents of change fighting for social, economic and environmental justice, celebrating California’s many cultures, and underscoring the reasons each and every Californian has to go electric.
Starring climate activist and Emmy award-winning actor Mark Ruffalo and Marvel’s Agents of S.H.I.E.L.D. star Chloe Bennet, Huron Mayor Rey Leon, Watts environmental justice leaders Mama Linda Cleveland and Jacquelyn Badejo, and Oakland, Calif., activist artist Favianna Rodriguez, the campaign features an avante-garde, bright and vibrant animation by animation house Laundry paired with an original Californian take on neo-soul-inspired music sung by the Barbadian-born, Los Angeles-based singer Ayoni. The campaign will be promoted with paid and social media with large-scale reach, and an electric car shopping online portal — ElectricForAll.org — that provides the most comprehensive consumer resource available on electric vehicles, with up-to-date makes and models and multiple shopping tools -- including search by ZIP code tools that identify car incentives and home charger incentives via the Home Charging Advisor. All elements of the campaign are designed to reach Californians where they are, and educate, inspire and empower them to go electric.
Veloz’s Electric For All “40 Million Reasons to Go Electric” campaign is focused on one of the largest remaining barriers to the adoption of electric cars and trucks: outdated myths about cost, choice and performance. [See EFA webpage: Myths vs Facts.]
|Executive Director||Josh Boone|
|Programs Director||Lisa Chiladakis|
|Communications Director||Margaret Mohr|
|President and Founding Principal, Cater Communications||Morrow Cater|
|Chief Creative Officer||Chris Adams|
|Executive Producer/EVP Sales & Development||Allison Amon|
|Chief Strategy Officer||Noel Sullivan|
|Talent Coordinator||Lara Friedmann|
|Creative Director/ art director||Jera Mehrdad|
|Creative Director, Copywriter||Ron Schlessinger|
|Programing and Animation||Derek Mosher|
|Executive Creative Director||Jayson Whitmore|
|Managing Director||James Sweigert|
|Head of Production||Matthew Primm|
|Production Coordinator||Adam Finley|
|Design & Illustration||Yeri Lee|
|Design & Illustration||Whitney Lam|
|Design & Illustration||Chris Yoon|
|Design & Illustration||Yuying Herr|
|Design & Illustration||Jessica La|
|Design & Illustration||Symphony Allison|
|2D Animation||TJ Sochor|
|2D Animation||Yongmin Park|
|2D Animation||Stephen Villari|
|2D Character Animation||Geoff Ciccarelli|
|Music Composer||Doran Danoff|
|Music Executive Producer||Stephanie Pigott|
|Music Executive Producer||Sara Matarazzo|
|Music Producer||Danielle Soury|
|Mix Executive Producer||Susie Boyalan|
|Editing Company||Lark Edit|
|Editorial Company Executive Producer||Betsy Beale|
|Actor / Celebrity||Mark Ruffalo|
|Actor / Celebrity||Chloe Bennet|
|Actor / Celebrity||Rey Leon|
|Actor / Celebrity||Favianna Rodriguez|
|Actor / Celebrity||Mama Linda Cleveland|
|Actor / Celebrity||Jacquelyn Badejo|
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