Chris Adams
Chief Creative Officer at Phenomenon, Los Angeles
Los Angeles, United States
Title40 Million Reasons to Go Electric
Agency
Campaign 40 Million Reasons to Go Electric
Advertiser Veloz
Brand Veloz
Date of First Broadcast/Publication
Business Sector Environmental & Animal Issues
Story This distinctly Californian animated campaign mixes bright colors, hope, optimism, fun, facts and original music as it follows these superheroes on a road trip across California
Philosophy What do Mark Ruffalo, Huron, Calif., Mayor Rey Leon, Watts, Calif., leader Mama Linda Cleveland, former California Air Resources Board chair Mary Nichols and California Energy Commission Chair David Hochschild all have in common? They are just a few of the superheroes on the screen and behind the scenes of Veloz’s latest Electric For All culture change campaign via creative agency Superconductor, “40 million Reasons to Go Electric” with an optimistic message the world could use right now. As California leads the way to a zero-emissions new car fleet by 2035, this campaign aims to show the country and world how to get there faster.

Previewed at the Clean Energy for America Inaugural Ball and launching January 27 as the new administration advances its clean energy agenda, Veloz’s multi-stakeholder, multi-million dollar nonprofit, nonpartisan campaign is the product of unprecedented collaboration and spotlights local and global superhero agents of change fighting for social, economic and environmental justice, celebrating California’s many cultures, and underscoring the reasons each and every Californian has to go electric.

Starring climate activist and Emmy award-winning actor Mark Ruffalo and Marvel’s Agents of S.H.I.E.L.D. star Chloe Bennet, Huron Mayor Rey Leon, Watts environmental justice leaders Mama Linda Cleveland and Jacquelyn Badejo, and Oakland, Calif., activist artist Favianna Rodriguez, the campaign features an avante-garde, bright and vibrant animation by animation house Laundry paired with an original Californian take on neo-soul-inspired music sung by the Barbadian-born, Los Angeles-based singer Ayoni. The campaign will be promoted with paid and social media with large-scale reach, and an electric car shopping online portal — ElectricForAll.org — that provides the most comprehensive consumer resource available on electric vehicles, with up-to-date makes and models and multiple shopping tools -- including search by ZIP code tools that identify car incentives and home charger incentives via the Home Charging Advisor. All elements of the campaign are designed to reach Californians where they are, and educate, inspire and empower them to go electric.

Veloz’s Electric For All “40 Million Reasons to Go Electric” campaign is focused on one of the largest remaining barriers to the adoption of electric cars and trucks: outdated myths about cost, choice and performance. [See EFA webpage: Myths vs Facts.]
Media Type Digital
Length
Executive Director
Programs Director
Communications Director
President and Founding Principal, Cater Communications
Chief Creative Officer
Chairman
President/CEO
Executive Producer/EVP Sales & Development
Chief Strategy Officer
Talent Coordinator
Coordinator
Creative Director/ art director
Creative Director, Copywriter
Designer
Programing and Animation
Animation
Executive Creative Director
Managing Director
Head of Production
Producer
Production Coordinator
Design & Illustration
Design & Illustration
Design & Illustration
Design & Illustration
Design & Illustration
Design & Illustration
Storyboards
Storyboards
2D Animation
2D Animation
2D Animation
2D Character Animation
Music
Vocalist
Music Composer
Music Executive Producer
Music Executive Producer
Music Producer
Mix
Mixer
Mix Executive Producer
Editing Company
Editor
Editorial Company Executive Producer
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity

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