Skin care has been the domain of women for far too long. At least it looks that way in most stereotypical ads. Skincare needs a new face – and it’s long overdue.
Philosophy
That’s why Norwegian pharmacy chain VitusApotek is bringing out another one of their clients. Because taking care of your skin has nothing to do with gender or age. It's not about staying young or looking different. It's about taking care of yourself and staying healthy.
Problem
If you thought taking care of your skin was ”girls only” – think again. This Norwegian pharmacy knows skin care has nothing to do with gender. Skin care has been the domain of women for far too long. At least it looks that way in most stereotypical ads. Skincare needs a new face – and it’s long overdue.