Tetley - "Tetley - Just the way you are"

Dare

Dare London, United Kingdom

7377

Brand: Tetley
Country: United Kingdom

Advertiser: Tetley

Title	Tetley - Just the way you are
Agency	Dare
Campaign	Tetley - Just the way you are
Advertiser	Tetley
Brand	Tetley
Date of First Broadcast/Publication	2011 / 10
Business Sector	Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Tagline	SYDNEY FROM THE TEA FOLK BREAKS INTO SONG IN LATEST TETLEY AD BY DARE
Philosophy	Dare has launched its latest TV ad for Tetley featuring the Tea Folk, featuring Sydney singing an ode to the thing he loves most in the world, a cup of Tetley Tea. The tune he sings is ‘Just the way you are’ by Billy Joel, the classic 70s love song. But in true Sydney style, he cannot quite hit all the notes and he forgets some the words, though the loving sentiment still runs true. The 40s spot is the fourth ad in the Tea Folk come-back series, which launched in September last year and saw the characters return as hand-drawn 2D characters.
Problem	Dare has launched its latest TV ad for Tetley featuring the Tea Folk, to broaden and deepen Tetley’s appeal amongst the nation’s tea drinkers.
Result	The campaign sees Sydney singing an ode to the thing he loves most in the world, a cup of Tetley Tea. The tune he sings is ‘Just the way you are’ by Billy Joel, the classic 70s love song. But in true Sydney style, he cannot quite hit all the notes and he forgets some the words, though the loving sentiment still runs true. The 40s spot is the fourth ad in the Tea Folk come-back series, which launched in September last year and saw the characters return as hand-drawn 2D characters. Their return follows years of enquiries from the tea-loving public demanding the lovable Yorkshire stars return. To help keep fans up to date with all the latest Tea Folk news the gang have gone digital with their very own website, twitter and Facebook accounts. Fans will be able to have a chat with Gaffer, watch exclusive videos, enter competitions and get a little insight into what's going on when the Tea Folk are not on TV. The new Tea Folk were drawn by Richard Ollive, who worked on the Tea Folk ads in the 80s and 90s having taken over from their very first animator, Tony Cattaneo. Ollive worked alongside The Mill where 3D and 2D animation were woven seamlessly into the live action. The latest ad breaks on 1st October, and will be supported by online advertising.
Media Type	Television
Soundtrack	Just the way you are
Audio Post Production	Factory Studios
Production Company	Another Film Company
Post Production	The Mill NY
Illustrator	Richard Ollive
Editing Company	The Quarry
Editor	Scot Crane
Director	Jeff Stark
Strategic Planner	Ben Armistead
Art Director	Dave Hobbs
Copywriter	Richard Stoney