I believe in the power of brands, or as I call it: the brand is your friend.
More than two decades ago this was the motivation to start a career in advertising. Today it’s much more than a motivation; it has become my passion to build brands that enable and unlock sustainable business value. Prior to founding the International start-up the FOUNDRY, I was in the role of co-founding partner, Executive Creative Director, Creative Director and Art Director at agencies in Switzerland, USA (New York) and Puerto Rico. I was fortunate to serve global brands like AT&T, BERNINA Intl., Colgate-Palmolive, Citi, SWISS Intl. Airlines, to name a few. While at Publicis Zurich I built an International team that enabled Zurich Insurance to become one of the leading global brands. After plenty of air miles, I had the opportunity to focus on national brands like BMW (Schweiz) AG, Nestlé, Orange and Swisscom. In addition, I also had the pleasure of developing advertising campaigns and corporate identity for fashion and apparel brands, supported start-ups and substantially contributed to the successful repositioning and the turnaround of major brands. Consequently, my work has been recognised at various international awards, but despite all of these accolades, I cherish my family most and enjoy helping my friends building successful brands.