|Agency||DDB New York|
|Campaign||Yeah, that kind of rich.|
|Advertiser||New York Lottery|
|Business Sector||Lottery & Gambling|
|Tagline||Yeah, that kind of rich.|
|Chief Creative Officer||Matt Eastwood|
|Executive Creative Director||Menno Kluin|
|Group Creative Director||Rich Sharp|
|Group Creative Director||Mike Sullivan|
|Associate Creative Director||Colin Lapin|
|Associate Creative Director||Tony Bartolucci|
|Agency Producer||Walter Brindak|
|Actor / Celebrity||Cyndi Lauper|
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