Franck Rey

Franck Rey

Creative Director at Ĩ
Clichy, France

My Latest Work

SEE ALL WORK

Positions

Creative Director
Ĩ
June 2012 - Present (5 years 5 months)
ƒ® is my freelance independant creative label plugged with a huge network of talents > ƒ® wants to develop a true, creative and lasting conversation with the audience> ƒ® works as a partner for all sorts of creative cultures and business size communication agencies > for brands > for productions films companies >>> available for short and long term projects as CD, series screenwriter, storyteller, copywriter, AD and digital content. My email & website>>> coordonnées in the header.
website>>www.franckrey.com (see above)
Executive Creative Director
Boulogne Billancourt Cedex, France
July 2010 - Present (7 years 4 months)
> re-structuring & re-postioning the newBBDO agency, its creative dpt in the network.
> last new business won & awarded: manger/bouger INPES, media, digital, below the line,
TV program, web.
> main accounts. INPES, Longchamp, Nissan, CNB, FEDEX, Monster, St Hubert.
Last viral campaign awarded. Viol conjugal CFCV.
Founder & Head of creation
Icilondres
September 2006 - April 2010 (3 years 7 months)
> indépendant agency partnership with Wcube/web( today Publicis Modem) & Noodle (BTL)
> «today’s consumer has become resistant, his choice of brands tomorrow will be brand allies » more ethical, more responsible and entertain the consumer wherever he is to be found.
> icilondres PR: (La Tribune, Figaro, CB News, Stratégies, Campaign, Direct 8, TF1 …)
> Won accounts. Repetto international campaign & 360 (Web, edition, event, below the line ) - Groupe Canal +: Sport +, Télétoons, Piwi - Le Monde, (Print, TV, Radio, Web, outdoor, Kiosques,..) Univers Pharmacie, IGraal, L'Argus de la Presse.
*Trends consultant. Galeries Lafayette.
Founder / Executive Creative Director
Hamburg, Germany
June 2001 - December 2005 (4 years 6 months)

> Launched and developed the agency and its creative culture in Paris. (3 rd Gunn Report)
> Managed the Mercedes-Benz account for France and was responsible for its market repositioning.
> Member of the European Creative Board working in direct partnership with the Hamburg and Amsterdam agencies.
> international competitions about integrated campaigns and management of Pan-European teams.

> Other accounts won and managed.
Mercedes-Benz, Unilever (Boursin Cuisine), Swatch, Palm Europe, Ben Q, Smart, Le Monde & Monde 2, La Vie, Bahlsen, Entremont, Mc Kinsey, Nestea.
Founder / Executive Creative Director
Amsterdam, Netherlands
June 2001 - December 2005 (4 years 6 months)
> Launched and developed the agency and its creative culture in Paris. (3 rd Gunn Report)
> Managed the Mercedes-Benz account for France and was responsible for its market repositioning.
> Member of the European Creative Board working in direct partnership with the Hamburg and Amsterdam agencies.
> international competitions about integrated campaigns and management of Pan-European teams.

> Other accounts won and managed.
Mercedes-Benz, Unilever (Boursin Cuisine), Swatch, Palm Europe, Ben Q, Smart, Le Monde & Monde 2, La Vie, Bahlsen, Entremont, Mc Kinsey, Nestea.
Executive Creative Director
Bates Paris
June 1999 - December 2001 (2 years 6 months)
> Revamping the creative image of the agency and responsible for the French and Pan-European budgets

> Client accounts:
Domecq (Ballantines, Sauza Tequila), Seat France and Europe, Johnson & Johnson (Vania, Lotus, Eau Précieuse), Amnesty International, Parmalat, Europcar, Pfiezer Laboratoires, Laboratoire Roche , Energizer, Beaume & Mercier, Estée Lauder, World on line, Sarah Lee
Creative Director & Senior Copywriter
Paris, France
1991 - 1999 (8 years)
> 8 years’ work with big groups and key brands.
Significant achievement: responsible for the Perrier account

> Nestlé Waters : Perrier, Valvert.
Nestlé:. Nestlé Dessert, Montblanc, La Laitière.
Unilever: Thé éléphant, Sanogyl, thé Lipton.
Kraft General Food:. Kréma, Regalad.

Others. Kodak, IBM, Ford, Ray Ban, 9 Télécom, Eurodisney. American Express. Intermarché. Avi ,maaf insurances, etc
Copywriter
Suresnes, France
1990 - 1991 (1 year)
> Procter & Gamble. Ariel, Société Générale, Danone, British Airways

Education

Field Of Study TV serie Screenwriting

Masterclass John Truby
2015 (1 year)

Field Of Study Jury Member Outdoor

Cannes Festival Jury Member

Field Of Study Law and marketing studies.

Faculté Droit, DUT Communication, EAD.

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