Franck Rey

Franck Rey

Creative Director at Ĩ
Clichy, France

Positions

Creative Director
Ĩ
June 2012 - Present (7 years 7 months)
ƒ® is my freelance independant creative label plugged with a huge network of talents > ƒ® wants to develop a true, creative and lasting conversation with the audience> ƒ® works as a partner for all sorts of creative cultures and business size communication agencies > for brands > for productions films companies >>> available for short and long term projects as CD, series screenwriter, storyteller, copywriter, AD and digital content. My email & website>>> coordonnées in the header.
website>>www.franckrey.com (see above)
Executive Creative Director
Boulogne Billancourt, France
July 2010 - Present (9 years 6 months)
> re-structuring & re-postioning the newBBDO agency, its creative dpt in the network.
> last new business won & awarded: manger/bouger INPES, media, digital, below the line,
TV program, web.
> main accounts. INPES, Longchamp, Nissan, CNB, FEDEX, Monster, St Hubert.
Last viral campaign awarded. Viol conjugal CFCV.
Founder & Head of creation
Icilondres
September 2006 - April 2010 (3 years 7 months)
> indépendant agency partnership with Wcube/web( today Publicis Modem) & Noodle (BTL)
> «today’s consumer has become resistant, his choice of brands tomorrow will be brand allies » more ethical, more responsible and entertain the consumer wherever he is to be found.
> icilondres PR: (La Tribune, Figaro, CB News, Stratégies, Campaign, Direct 8, TF1 …)
> Won accounts. Repetto international campaign & 360 (Web, edition, event, below the line ) - Groupe Canal +: Sport +, Télétoons, Piwi - Le Monde, (Print, TV, Radio, Web, outdoor, Kiosques,..) Univers Pharmacie, IGraal, L'Argus de la Presse.
*Trends consultant. Galeries Lafayette.
Founder / Executive Creative Director
Hamburg, Germany
June 2001 - December 2005 (4 years 6 months)

> Launched and developed the agency and its creative culture in Paris. (3 rd Gunn Report)
> Managed the Mercedes-Benz account for France and was responsible for its market repositioning.
> Member of the European Creative Board working in direct partnership with the Hamburg and Amsterdam agencies.
> international competitions about integrated campaigns and management of Pan-European teams.

> Other accounts won and managed.
Mercedes-Benz, Unilever (Boursin Cuisine), Swatch, Palm Europe, Ben Q, Smart, Le Monde & Monde 2, La Vie, Bahlsen, Entremont, Mc Kinsey, Nestea.
Founder / Executive Creative Director
Amsterdam, Netherlands
June 2001 - December 2005 (4 years 6 months)
> Launched and developed the agency and its creative culture in Paris. (3 rd Gunn Report)
> Managed the Mercedes-Benz account for France and was responsible for its market repositioning.
> Member of the European Creative Board working in direct partnership with the Hamburg and Amsterdam agencies.
> international competitions about integrated campaigns and management of Pan-European teams.

> Other accounts won and managed.
Mercedes-Benz, Unilever (Boursin Cuisine), Swatch, Palm Europe, Ben Q, Smart, Le Monde & Monde 2, La Vie, Bahlsen, Entremont, Mc Kinsey, Nestea.
Executive Creative Director
Bates Paris
June 1999 - December 2001 (2 years 6 months)
> Revamping the creative image of the agency and responsible for the French and Pan-European budgets

> Client accounts:
Domecq (Ballantines, Sauza Tequila), Seat France and Europe, Johnson & Johnson (Vania, Lotus, Eau Précieuse), Amnesty International, Parmalat, Europcar, Pfiezer Laboratoires, Laboratoire Roche , Energizer, Beaume & Mercier, Estée Lauder, World on line, Sarah Lee
Creative Director & Senior Copywriter
Paris, France
1991 - 1999 (8 years)
> 8 years’ work with big groups and key brands.
Significant achievement: responsible for the Perrier account

> Nestlé Waters : Perrier, Valvert.
Nestlé:. Nestlé Dessert, Montblanc, La Laitière.
Unilever: Thé éléphant, Sanogyl, thé Lipton.
Kraft General Food:. Kréma, Regalad.

Others. Kodak, IBM, Ford, Ray Ban, 9 Télécom, Eurodisney. American Express. Intermarché. Avi ,maaf insurances, etc
Copywriter
Suresnes, France
1990 - 1991 (1 year)
> Procter & Gamble. Ariel, Société Générale, Danone, British Airways

Education

Field Of Study TV serie Screenwriting

2015 (1 year)

Field Of Study Jury Member Outdoor

Field Of Study Law and marketing studies.

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