|Campaign||The Beautiful Word - Scrabble|
|Business Sector||Toys & Games|
|Story||2008: Scrabble celebrated its 60th birthday. A beautiful age for a brand, yet the blockbuster board game was being considered elitist and outdated. It was time to make the consumers rediscover the richness of the Scrabble experience. The creative idea of the campaign was inspired by the principle of the game itself. Picture a board of Scrabble at the end of a game. Following the labyrinth formed by the words, an enchanting story takes shape, and takes your imagination to unexpected places. We turned this fabulous potential into images, gave it motion and life|
|Creative Director||Chris Garbutt|
|Art Director||Antoaneta Metchanova|
|Associate Art Director||Mathilde Fallot|
|Production Company||Wizz Productions|
|Worldwide Chief Creative Officer||Tham Khai Meng|
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