|Campaign||Smarter Planet Outcomes|
|Business Sector||Business Computers, Workstations & Servers|
|Tagline||Let's build a smarter planet.|
|Media Type||Outdoor/Out of Home|
|Chief Creative Officer||Chris Garbutt|
|Executive Creative Director||Susan Westre|
|Art Director||Daniel Lincoln|
|Photographer||Bruno Bicalho Carvalhaes|
|Worldwide Chief Creative Officer||Tham Khai Meng|
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