|Title||Princeland (Making-Of) [English]|
|Date of First Broadcast/Publication|
|Business Sector||Biscuits, Bread, Crispbread|
|Story|| SUMMARY :|
Prince is the leading children's biscuits brand in France and Belgium. It was perceived as being less relevant by mothers and very old fashioned by its consumers, children. In order to maintain the brand's leadership it was important to re-vitalise the brand's equity strengthening the relationship of trust with mothers whilst finding a way to engage with children. A storytelling platform, Princeland, was created and orchestrated through a multi-media connections plan, allowing Prince both to reassure mothers and to win the hearts of children, strengthening Prince’s business and brand leadership.
|Media Type||Branded Content|
|Chief Creative Officer||Chris Garbutt|
|Creative Director||Fred Levron|
|Agency Producer||Laure Bayle|
|Agency Producer||Antoine Bagot|
|Copywriter||David Martin Angelus|
|Art Director||Julien Conter|
|Art Director||Chris Rowson|
|Art Director||Eve Roussou|
|Advertising Manager||Mike Middleton|
|Advertising Manager||Karine Chick|
|Advertising Manager||Julie Levet|
|Account Manager||Benoit de Fleurian|
|Account Manager||Natalie Heckel|
|Account Manager||Myriam Nouicer|
|Account Manager||Alix Trinh|
|Strategic Planner||Alexandra Mimoun|
|Strategic Planner||Antoine Bayle|
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