Chris Garbutt
Global Chief Creative Officer at TBWA\Worldwide
New York, United States
TitleCouch Converter
Campaign Couch Converter
Advertiser Nestlé Waters
Brand Vittel
PostedJune 2014
Business Sector Mineral, Sparkling & Bottled Waters
Philosophy The Brand challenge was to trigger French people's will power to embrace a healthier life. But how to do this when French people spend about 4.5 hours a day on their couch doing not so much? Vittel decided to tackle the problem at its very source - the couch - by turning this unsurpassed symbol of laziness into a symbol of activity. 
Media Type Case Study
Chief Creative Officer
Creative Director
Creative Director
Art Director
Art Director
Account Director
Account Executive
Strategic Planner
Production Company
Sound Design Company Comptoir Du Son Et Des Images
Advertising Manager
Advertising Manager
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