|Business Sector||Mineral, Sparkling & Bottled Waters|
|Philosophy||The Brand challenge was to trigger French people's will power to embrace a healthier life. But how to do this when French people spend about 4.5 hours a day on their couch doing not so much? Vittel decided to tackle the problem at its very source - the couch - by turning this unsurpassed symbol of laziness into a symbol of activity.|
|Media Type||Case Study|
|Chief Creative Officer||Chris Garbutt|
|Creative Director||Thierry Chiumino|
|Creative Director||Fred Levron|
|Art Director||Chris Rowson|
|Art Director||Bruno Bicalho Carvalhaes|
|Account Director||Antoine Petit|
|Account Executive||Jane Crobeddu|
|Strategic Planner||Ivan Pejcic|
|Production Company||Fighting Fish|
|Sound Design Company||Comptoir Du Son Et Des Images|
|Advertising Manager||Muriel Koch|
|Advertising Manager||Maud Ampollini|
|Advertising Manager||Guillaume Gachet|
|Advertising Manager||Marie Cécile Pelle Lancien|
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