|Title||A New York Minute|
|Campaign||Tiffany & Co. — A New York Minute|
|Advertiser||Tiffany & Co.|
|Brand||Tiffany & Co|
|Date of First Broadcast/Publication|
|Story||In the new spot, ‘New York Minute’ the historic foundations of hardwork and passion that New York City was built on are celebrated through visually captivating imagery and inspirational words. The film depicts triumphant people of NYC defying failure and discovering inspiration, showing that truly anything can happen in a New York minute.|
|Philosophy||The ad celebrates history, as over 150 years ago the founder of the historic jewelry brand, Charles Tiffany placed one of the first mainstay clocks in NYC outside of Tiffany & Co.’s store. Soon after, New Yorkers began setting their watches to the clock, which then set the pace of their busy lifestyles and the New York Minute was established. Today, Tiffany & Co. honors Charles Tiffany’s involvement in the New York Minute, with the new CT60 watch which was built by the Swiss, but actually inspired by the city that put horology on the map.|
|Chief Creative Officer||Chris Garbutt|
|Global CMO||Lauren Crampsie|
|Creative Director||Debra Fried|
|Art Director||John Doyle|
|Senior Copy Writer||Parker Sims|
|Associate Creative Director||Guido Boehm|
|Executive Producer||Maureen Phillips|
|Senior Producer||Alexis Stember|
|Executive Music Producer||Karl Westman|
|Executive Group Director||Leyland Streiff|
|Account Supervisor||Kat Bear Brown|
|Account Executive||Aniella Opalacz|
|Production Company||Believe Media|
|Music||"Waited for You" Slow Magic|
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