Chris Garbutt
Global Chief Creative Officer at TBWA\Worldwide
New York, United States
TitleA New York Minute
Agency
Campaign Tiffany & Co. — A New York Minute
Advertiser Tiffany & Co.
Brand Tiffany & Co
Date of First Broadcast/Publication
Business Sector Watches
Story In the new spot, ‘New York Minute’ the historic foundations of hardwork and passion that New York City was built on are celebrated through visually captivating imagery and inspirational words. The film depicts triumphant people of NYC defying failure and discovering inspiration, showing that truly anything can happen in a New York minute. 
Philosophy The ad celebrates history, as over 150 years ago the founder of the historic jewelry brand, Charles Tiffany placed one of the first mainstay clocks in NYC outside of Tiffany & Co.’s store. Soon after, New Yorkers began setting their watches to the clock, which then set the pace of their busy lifestyles and the New York Minute was established. Today, Tiffany & Co. honors Charles Tiffany’s involvement in the New York Minute, with the new CT60 watch which was built by the Swiss, but actually inspired by the city that put horology on the map. 
Media Type Television
Length
Sound Effects
Chief Creative Officer
Global CMO
Creative Director
Art Director
Senior Copy Writer
Associate Creative Director
Executive Producer
Senior Producer
Executive Music Producer
Executive Group Director
Account Supervisor
Account Executive
Production Company
Director
Cinematographer
Edit
Music

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