Chris Garbutt
Global Chief Creative Officer at TBWA\Worldwide
New York, United States
TitleMy Nation
Agency
Campaign Join the Battle
Advertiser National Association for Stock Car Racing
Brand NASCAR
PostedOctober 2015
Business Sector Culture, Leisure & Sport
Story The battle has begun. 16 NASCAR nations will battle until one driver is crowned champion. This is the most important time of year for NASCAR and this year's competition is too intense to simply watch; you have to join in.
The Ogilvy & Mather team has built a fully integrated campaign, ranging from TV and online content to our first ever app, to promote the playoffs and encourage fans to join the battle. Fans can pledge their allegiance to their favorite driver nation here:http://www.nascar.com/Chase. Or to take their commitment to the next level, and download the Chase app here: https://itunes.apple.com/us/app/nascar-chase-mobile/id1035632132?ls=1&mt=8 
Media Type Television
Length
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Creative Team
Chief Creative Officer
Creative Team
Production Company Producer
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Chief Creative Officer
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Sound Engineer
Creative Team
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Creative Team
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Account Manager
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Account Manager
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Account Planner
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Director of Photography (DOP)
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Assistant Editor
Editor
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Executive Producer
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Production Company
Production Company H&O Productions

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