|Agency||TBWA\Chiat\Day New York|
|Date of First Broadcast/Publication|
|Philosophy|| Forward Emergency Braking (FEB) is a flagship Nissan feature, coming standard in many models. Getting listeners interested in this technology would create traction across the Nissan range. FEB is also a key proof point in reinforcing Nissan’s goal of making innovation accessible. But we would have to achieve this in an entertaining, engaging way, to live up to the brand's biggest imperative: to make innovation exciting. The FEB technology 'sees' objects that are right in front of you, and stops you before you run into them.|
|Global Chief Creative Officer||Chris Garbutt|
|Executive Creative Director||Wade Alger|
|Executive Creative Director||Erik Vervroegen|
|Executive Creative Director||Neil.A Dawson|
|Creative Director||Brent Singer|
|Creative Director||Darren Borrino|
|Creative Director||Rob Rutherford|
|Executive Agency Producer||Jason Souter|
|Agency Producer||Olivia Whyte|
|Production Company||Pirate Group Toronto|
|Producer||Maggie Blouin Pearl|
|Audio Engineer||Keith Ohman|
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