Chris Garbutt
Global Chief Creative Officer at TBWA\Worldwide
New York, United States
TitleDoctor's Visit
Agency
Campaign Doctor's Visit
Advertiser Renault
Brand Nissan
Date of First Broadcast/Publication
Business Sector Automotive
Philosophy Forward Emergency Braking (FEB) is a flagship Nissan feature, coming standard in many models. Getting listeners interested in this technology would create traction across the Nissan range. FEB is also a key proof point in reinforcing Nissan’s goal of making innovation accessible. But we would have to achieve this in an entertaining, engaging way, to live up to the brand's biggest imperative: to make innovation exciting. The FEB technology 'sees' objects that are right in front of you, and stops you before you run into them.
Media Type Radio
Length
Global Chief Creative Officer
Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Director Brent Singer
Creative Director
Creative Director
Copywriter
Copywriter
Executive Agency Producer
Agency Producer
Production Company
Director
Producer
Audio Engineer
Voice-Over

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