Chris Garbutt
Global Chief Creative Officer at TBWA\Worldwide
New York, United States
TitleHouse Hunting
Campaign House Hunting
Advertiser Renault
Brand Nissan
PostedNovember 2017
Business Sector Cars
Philosophy Forward Emergency Braking (FEB) is a flagship Nissan feature, coming standard in many models. Getting listeners interested in this technology would create traction across the Nissan range. FEB is also a key proof point in reinforcing Nissan’s goal of making innovation accessible. But we would have to achieve this in an entertaining, engaging way, to live up to the brand's biggest imperative: to make innovation exciting. The FEB technology 'sees' objects that are right in front of you, and stops you before you run into them.
Media Type Radio
Global Chief Creative Officer
Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Director Brent Singer
Creative Director
Creative Director
Executive Agency Producer
Agency Producer
Production Company
Audio Engineer

People related to this work

You might also like...


Create a free Talent profile and become a member of AdForum

Get Started