Chris Garbutt
Global Chief Creative Officer at TBWA\Worldwide
New York, United States
Title50 Years of Big Mac
Agency
Campaign 50 Years of Big Mac
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Story To celebrate the Big Mac's 50th anniversary in 2018, 50 illustrators and designers from around the world re-interpreted the iconic burger on 50 different posters. They show key differences between 1968 and 2018. The various executions use model building, screen printing, photocopying, many different styles of typography, 3D design, vector design and even programming to make each ad a unique piece of art.
Media Type Print
Holding Company
Production Company
Media Agency
Executive Creative Director
Creative Director
Art Director
Copywriter
Marketing Director
Illustrator
Illustrator
Global Chief Creative Officer
Copywriter
Art Director
Agency Producer
Agency Producer
Copywriter
Agency Producer
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Director of Design
Art Director
Illustrator

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