|Brief||To celebrate the Big Mac's 50th anniversary in 2018, 50 illustrators and designers from around the world re-interpreted the iconic burger on 50 different posters. They show key differences between 1968 and 2018. The various executions use model building, screen printing, photocopying, many different styles of typography, 3D design, vector design and even programming to make each ad a unique piece of art.|
|Agency||TBWA\Chiat\Day New York|
|Campaign||50 Years of Big Mac|
|Business Sector||Restaurants & Fast Food|
|Story||To celebrate the Big Mac's 50 years’ anniversary in 2018 we let 50 illustrators and designers from around the world re-interpret the iconic build-up of the Big Mac on 50 different posters. They all show the most popular and common things that have changed between 1968 and 2018. The executions vary and use model building, screen printing, photocopying, many different styles of typography, 3D-Design, Vector-Design and even programming to make each ad a unique piece of art.|
|Holding Company||Omnicom Group|
|Executive Creative Director||Manuel Wenzel|
|Creative Director||Bruce Roberts|
|Art Director||Frédéric Nogier|
|Marketing Director||Aglaë Strachwitz|
|Global Chief Creative Officer||Chris Garbutt|
|Art Director||Angelo Sciullo|
|Agency Producer||Vivian Lee|
|Agency Producer||Junior Art Director|
|Agency Producer||Seokmin Hong|
|Director of Design||Mark Sloan|
|Art Director||Joao Pereira|
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