| Title | Gavin the Gnome |
| Agency | VCCP |
| Campaign | Beat not match |
| Advertiser | Asda |
| Brand | ASDA |
| Date of First Broadcast/Publication | 2014 / 5 |
| Business Sector | Drugstores, Specialty Stores |
| Tagline | You're better off at ASDA |
| Story | The ad opens on a garden scene and pans across three garden gnomes fishing in a pond – their different coloured outfits representing Asda’s main competitor supermarkets. The voice over all promising to match each other on price. But then – enter Gavin. A slightly rotund, but devastatingly cool gnome, floating across the pond on a lilo and sporting a green mankini and flip flops. He is the Asda gnome – and he’s a little bit special, because he isnt like the rest. He doesn’t match prices, he beats them. |
| Media Type | Television |
| Length | |
| Soundtrack | Mr. Boombastic |
| Advertising Manager | Steve Smith |
| Voice | Mel Geidroych |
| Music | Shaggy |
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