| Title | Can't wait for the road |
| Title (original language) | Vivement la route (anglais) |
| Brief | A family are driving to their vacation home in their new Citroen C4 Picasso. But when they arrive, everything goes wrong. The house they’ve rented is dilapidated. Rains starts pouring. The youngest kid has constant tantrums when he’s not being attacked by wasps or jellyfish. They seem to spend half their time in accident and emergency. And the bedroom is plagued by mosquitos. Finally they hit the road again in the Citroen. Now they’re all smiles. With this vehicle, the road is the best place to be. |
| Agency | HUMANSEVEN |
| Campaign | Can't wait for the road |
| Advertiser | Citroën |
| Brand | Citroën C4 Picasso |
| Posted | November 2016 |
| Business Sector | Cars |
| Story | The new Citroen C4 Picasso brings together the main ingredients taht form the brand's trademark : user-friendly, family-orienteted and modern. So many qualities packed into the one sole automobile results is an enjoyable experience for all its occupants. |
| Media Type | Television |
| Executive Creative Director | Xavier Beauregard |
| Production Company | HENRY |
| Director | Bart Timmer |
| Post Production | Hercules HRCLS |
| Copywriter | Vanina Guillier |
| Art Director | Florence Vignon |
| Head of TV | Christopher Thiery |
| Agency TV Producer | Julie Malet |
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