Ari Weiss
CCO at DDB North America
New York, United States
TitleTables Have Turned
Agency
Campaign Agent vs. Agent
Advertiser State Farm Insurance Companies
Brand State Farm
Date of First Broadcast/Publication
Business Sector Insurance
Story In State Farm’s new football work which was created by DDB Chicago, Rodgers (Green Bay Packers quarterback) remains the target of the one-sided rivalry between his on-screen sports agent Gabe Gabriel and real-life State Farm Agent Patrick Minnis. This season, Gabe introduces his new client Patrick Mahomes (Kansas City Chiefs quarterback) in an attempt to one-up his rival agent.
Philosophy Gabe's attempt to make Aaron jealous by bringing on last year’s NFL MVP is futile. Throughout the various ads, Gabe tries to show his value. Instead, he sets up the State Farm agent who demonstrates how helpful and understanding State Farm can be.
Media Type Television
Length
Chief Marketing Officer (CMO)
SVP, Marketing
AVP Marketing
Director of Advertising
Advertising Manager
Marketing Analyst
Marketing Analyst
Marketing Analyst
Marketing Analyst
Marketing Analyst
Worldwide Chief Creative Officer
Chief Creative Officer
Chief Production Officer
Executive Creative Director
Creative Director
Creative Director
Executive Producer
Executive Producer
Group Account Director
Account Director
Account Director
Account Supervisor
Account Executive
Director
Executive Producer
Production Company
Head of Production
Producer
Editing Company
Editor
Assistant Editor
Managing Partner
Editorial Executive Producer
Editorial Producer
Finishing Executive Producer
Finishing Producer
Finishing Producer
Finishing Producer
Production Coordinator
2D Lead
2D Artist
2D Artist
Shoot Supervisor
Shoot Supervisor
3D Lead Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
Designer
Designer
Colorist
Color Assist
Post Production

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