Marianne Stefanowicz

Marianne Stefanowicz

Global Head of PR at Droga5
Greater New York City Area, United States

My Latest Work

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Summary

My experience lies at the intersection of brand management, corporate communications and social media, with fourteen years experience of managing in-house PR and corporate communications for advertising, marketing and digital agencies on three different continents.

Growing a brand through its reputation, and nurturing the culture of an organization, are at the core of how I view corporate communications. I bring a global view to the table, coupled with a strong understanding and adoption of technology and digital media and a passion for content and music and how all the above combine.

Currently, as the worldwide head of communications for TBWA – a top-ten global advertising network with 323 offices and 11,100 employees around the world – I am based in New York and manage a diverse and multinational team of specialized individuals within the marketing team, including publicists, event planners and designers.

From managing large scale corporate events, internal employee initiatives and training programs, to creating PR strategies for TBWA, our clients’ campaigns, managing crisis communications, running the social media across the TBWA and TBWA Digital Arts Network channels and advising the regional offices and subsidiary agencies on communication strategies and best practice, the global scope and rapid nature of the role is what makes me thrive.

Sector Experience

Positions

Global Head of PR
New York, United States
June 2015 - Present (2 years 5 months)
Global Head of Communications
New York, United States
April 2015 - June 2015 (2 months)
Worldwide PR Communications Director at TBWA
Los Angeles, United States
June 2012 - April 2015 (2 years 10 months)
Responsible for TBWA and TBWA Digital Arts Network's global PR, marketing, digital and social media presence, internal communications and culture development and brand reputation. Lead PR contact for TBWA\Worldwide executive leadership team and global client accounts. I provide PR & digital/social strategy and guidance to regional PR leads and local offices throughout the 323 office network, including sister agencies within the TBWA group.

In addition to my global responsibilities, I oversee TBWA\Chiat\Day's US agency PR, working with the New York and Los Angeles leadership to promote the offices and amplify the client work.
PR & Marketing Director
Pilot.is
April 2010 - January 2015 (4 years 9 months)
Director of Brand Communications
New York, United States
February 2009 - June 2012 (3 years 4 months)
As Director of Brand Communications for TBWA\Worldwide, I'm responsible for all our internal digital channels (blogs, intranet), external digital channels (Facebook, Twitter, YouTube) and our global website which is currently undergoing a major overhaul. I connect with our offices in all corners of the globe to obtain and share network news and build consistent brand communications for TBWA, worldwide.
US PR Director
TBWA\Chiat\Day
September 2007 - March 2010 (2 years 6 months)
Working with TBWA\Chiat\Day Los Angeles & New York, TBWA\Media Arts Lab, TEQUILA\ and provide additional project based support for sister agency, Agency.com. Handle press releases, media pitches, personal profiles, speaking engagements, creative campaign launches, media training and PR planning.
Assoc. PR & Marketing Director
New York, United States
August 2006 - September 2007 (1 year 1 month)
I was responsible for co-ordinating PR & Marketing activity for Agency.com across the global network; building relationships with key journalists and analysts; internal communications; event organisation; strategy, planning and budget control.
PR & Marketing Manager
London, United Kingdom
March 2003 - August 2006 (3 years 5 months)
I was responsible for the PR & marketing activities for Agency.com's London office, including: journalist relations and press contributions; event organisation; awards programme; advertising and promotions for Agency.com.

I have been in the interactive advertising industry since joining Agency.com & itraffic in 2003, and in similar positions in other fields of marketing in London & Australia for a further 2 years.

I have an Advanced CIM certificate in Marketing and graduated in 1999 with a 2:1 BA Hons in Business Administration and Marketing.
Business Development Executive
iD Brand Experience
August 2001 - March 2003 (1 year 7 months)
Account Executive (Audi, Nickelodeon)
CW Database Services, Sydney
December 1999 - June 2000 (6 months)
Managed day-to-day aspects of Audi Australia customer care program, working directly with Audi and handling all inquiries received through their website. Also participated in projects for additional clients including Smiths Snack Foods and Nickelodeon.

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