| Title | Road Safety |
| Agency | Raffinaderiet |
| Campaign | Road Safety |
| Advertiser | Danish Road Safety Council |
| Brand | The Danish Road Safety Council |
| Posted | December 1999 |
| Business Sector | Road Safety |
| Story | "30,40,50" Well portected in their safe cars, most drivers are not fully aware of how "fragile" oedestrians and cyclists are in the traffic. The intention with the film is to show the surprisingly big injuries to the human body when hit by a car even at low speed rates, like 30,40 and 50 km/hour. |
| Media Type | Television |
| Length | |
| Market | Denmark |
| Creative Director | Mogens Damgaard |
| Copywriter | Anders Fischer |
| Art Director | Anne Jensen |
| Agency Producer | Mogens Damgaard |
| Director | Martin Aamund |
| Director of Photography (DOP) | Jens Thorsen |
| Production Company | Atlas Film |
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