Dimitri was born in Moscow but spent most of his life in France. His skyrocketing career in advertising began in 2001 as Art Director at BBDO Paris, after Law, Philosophy and finally, Graphic Design studies. In 2007 Dimitri followed his mentor Anne De Maupeou to embark on the wild adventure of building Marcel agency, where he was promoted to Chief Creative officer in 2015.
At Marcel, Dimitri played a vital part in building the Paris office, going from 20 to 200+ people, nurturing a bold free-spirited creative culture, and raising the profile of prestigious local and International brands including Intermarché, Orange, Diesel, RayBan, Fiat and DS Automobiles.
His passionate work and creative vision has resulted in innovative and iconic work such as Intermarché “Inglorious Fruits and Vegetables”, “Freshest Fresh Orange Juices” and “Sugar Detox”, Orange “Relock Love” or Marc Dorcel “#Handsoff” to name a few.
After many years of service to Marcel Agency, which peaked in 2015 and 2016 when teaming up with Fabien Teichner, their creative leadership contributed to making it the most awarded French agency at Cannes Lions International Festival of Creativity for 2 consecutive years, the two multi-award winning Creative Directors has embarked upon a new entrepreneurial and creative adventure at Serviceplan France as Partners and co-CCOs.
While shaking up and moving forward French advertising as a whole, Dimitri has won almost every award there is to win, collecting more than 500 globally recognized creative accolades, including 43 Cannes lions, the only French D&AD and D&AD Impact Black Pencils, OneShow Green Pencil and even the British Museum of Design “Design of the Year” Award.
He has been honoured to be a juror at the Cannes Lions Festival, LIA, the French Art Directors Club, the Adprint Festival, Shots Awards and the Strategies Grand Prix.