Franck Agnel

Franck Agnel

Global Account Director at Publicis Conseil
Paris, France

My Latest Work

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Summary

GLOBAL ACCOUNT DIRECTOR - ADVERTISING AGENCY
15 years of Marketing, Communications and Advertising agency experience
Significant Automotive, Retail, Food & Beverage Industries experience

PROFESSIONAL EXPERTISE
- Built a 360° marketing and communications strategies & fully integrated campaigns
- Ability to understand a brand's problematics and to find appropriate solutions
- Strong management – interpersonal and teamwork – capacities
- Prioritized and organized projects for self and staff
- Excellent written and verbal communication skills

Positions

GLOBAL ACCOUNT DIRECTOR
Paris, France
February 2013 - Present (4 years 7 months)
Managed a staff of 10 persons on the communication budget for Renault & Dacia International
(Car makers) including budget management, media planning (in conjunction with OMD) and budget optimization
Develop integrated 360° campaigns (ATL/BTL/DIGITAL) for global & regional clients (EMEA,
South America)
> From concept to execution, sign off and delivery
Work closely with creative teams & strategic planners from brief through to execution.
ACCOUNT DIRECTOR
Publicis Dialog
February 2009 - February 2013 (4 years)
Managed a staff of 6 persons on the communication budget for Carrefour Hypermarket
& Carrefour Contact (Retail)
- Multi-channel advertising campaigns, from concept to production follow-up
> BTL : leaflet, in-store advertising / ABL : radio, press, billboard, internet
- Strategic analysis
- Business operations development
- Specific network animations (50th birthday, 2010, Fifa World Cup, DreamWorks, Disney)
CO FOUNDER
333 M/S
2007 - 2009 (2 years)
333 m/s – Sound Design and Communication Agency – Paris (FR), Founder
Budgets : Citroën, Renault, McDonald’s, la Mutualité Française, Nespresso
- Creation and management of the agency
- Implementation of the business development strategy
- Organisation and production management
ACCOUNT MANAGER
Boulogne-Billancourt, France
2005 - 2006 (1 year)
Managed the advertising budgets for Auchan (Retail) and Midas (Automotive Services) :
- Multi-channel advertising campaigns, from creation to production follow-up
(Radio, press, 4 x 3, internet, catalogs, in-store advertising).
- Strategic analysis
- Business operations development
- Specific Network animations (30 years Auchan Anniversary)
- Midas loyalty program follow up (mailings, loyalty card)
ACCOUNT EXECUTIVE
EURORSCG
1999 - 2005 (6 years)
Managed the advertising budget for Citroën (Car maker) with campaigns for different models:
C3, Xsara Picasso, C4, C5
- Cross-media campaigns implementation and follow-up (TV, radio press, 4 x 3, in-store)
> Worldwide launches for Xsara Picasso, C3 Pluriel and C4
- Strategies conception and definition: presented at the EFFIE France 2001 Award
> First prize at the EFFIE France Award – Motor category : Launch of Xsara Picasso
Average cost of an adverting campaign launched :
- Media : between 5 000 and 15 000 K€
- Production : between 400 and 2 000 K€

Education

DESS, MARKETING

ICN
1998 - 1999 (1 year)
Master’s degree in Marketing and Product Development Nancy Business School (ICN) Final year presentation :“Can the creativity in advertising still face marketing expectation?”

BA Advertising and Communication, Advertising and Communication , Professional unit with honours

Université de Provence (Aix-Marseille I)
1995 - 1997 (2 years)
Final year presentation : “Using humour in Volkswagen adverts during the sixties : "how to create an efficient car advertising campaign?”

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