Robert Wakeland
Art Director at .
São Paulo, Brazil
TitleInvest in Futures
Agency
Campaign Futures - United Way of Suburban Chicago
Advertiser United Way
Brand United Way of Suburban Chicago
PostedApril 2003
Product Charitable Organization
Business Sector Charities, Foundations, Volunteers
Story Close up of a smiling boy.
Philosophy Rather than say "give", the strategy was to say "invest", something the targeted audience could relate to very well.
Problem Convince upper income earners to make a contribution to the United Way.
Media Type Newspaper
Market United States
Creative Director
Copywriter
Account Director
Art Director
Advertising Manager

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