Title | Invest in Futures |
Agency | Robert Brandt & Associates, Inc. |
Campaign | Futures - United Way of Suburban Chicago |
Advertiser | United Way |
Brand | United Way of Suburban Chicago |
Posted | April 2003 |
Product | Charitable Organization |
Business Sector | Charities, Foundations, Volunteers |
Story | Close up of a smiling boy. |
Philosophy | Rather than say "give", the strategy was to say "invest", something the targeted audience could relate to very well. |
Problem | Convince upper income earners to make a contribution to the United Way. |
Media Type | Newspaper |
Market | United States |
Creative Director | Tim Terchek |
Copywriter | Tim Terchek |
Account Director | Andrew Taylor |
Art Director | Robert Wakeland |
Advertising Manager | Lee Crumbaugh |