| Title | Humans / People |
| Title (original language) | Les humains |
| Agency | DDB Paris |
| Campaign | Just Imagine. World Athletics Championships Paris 2003 |
| Advertiser | GIP Paris 2003 Saint-Denis |
| Brand | Paris 2003 |
| Date of First Broadcast/Publication | 2003 / 1 |
| Product | World Athletics Championships Paris 2003 |
| Product (original language) | Championnat du Monde d'Athlétisme Paris 2003 |
| Business Sector | Sports Teams, Sports Events |
| Tagline | Just Imagine |
| Tagline (original language) | Rendez-vous compte |
| Story | In each ad, we can see an accumulation of different objects in order to imagine the world pole-vault record and the world long jump record. |
| Story (original language) | Dans chaque publicité, on peut observer une accumulation de différents objets pour nous faire réaliser ce que représente le record mondial de saut à la perche et de saut en longueur. |
| Philosophy | Make understand to the people how it's amazing to see one athlet when he is doing a fantastic performance. |
| Philosophy (original language) | Faire comprendre aux gens combien il est impressionnant de voir un athlète alors qu'il réalise une superbe performance. |
| Problem | How to persuade people to come in the stadium to see the World Athletics Championships in real and not like usual, at the TV. |
| Problem (original language) | Persuader les gens de venir voir les Championnats du Monde d'Athlétisme en direct, au stade, plutôt que de les regarder habituellement à la télévision. |
| Media Type | Magazine |
| Market | France |
| Creative Director | Bertrand Suchet |
| Copywriter | Olivier Apers |
| Art Director | Hugues Pinguet |
| Director of Photography (DOP) | Philippe Plantrose |
| Photographer | Philippe Plantrose |
| Creative Director | Bertrand Suchet |
| Copywriter | Olivier Apers |
| Art Director | Hugues Pinguet |
| Director of Photography (DOP) | Philippe Plantrose |
| Photographer | Philippe Plantrose |
| Account Supervisor | Emmanuelle Sawko |
| Advertising Manager | Nathalie Zimmermann |
More Work
SEE ALLHandwriting (French)
- BRAND:
- Neutrogena
- AGENCY:
- DDB Paris
Shot Put
- BRAND:
- Paris 2003
- AGENCY:
- DDB Paris
High Jump
- BRAND:
- Paris 2003
- AGENCY:
- DDB Paris
Long Jump
- BRAND:
- Paris 2003
- AGENCY:
- DDB Paris
1500m
- BRAND:
- Paris 2003
- AGENCY:
- DDB Paris
Boxes
- BRAND:
- Paris 2003
- AGENCY:
- DDB Paris
Paris 2003
- BRAND:
- Paris 2003
- AGENCY:
- DDB Paris
Jean's (French)
- BRAND:
- Paris 2003
- AGENCY:
- DDB Paris
Bracelet
- BRAND:
- Neutrogena
- AGENCY:
- DDB Paris